Recently
the marketing classes from Truman High School went on a work-based learning
experience. The students were able to use the field trip as their required job
shadows and also gain some hands-on learning.
First
they went to the Palace of Auburn Hills, where a guide gave us a tour of the
facilities. During the tour the students were educated not just on the great
sports marketing that goes on there, but also the many jobs that are needed to
run a facility like the palace.
One
of Taylor’s own, Lakesha Chaffold, was given the microphone and sang the
national anthem right on the court. Our WHST news station at Truman played the
video on a recent airing. Included in the tour was the court, the home and away
locker rooms, the "back stage" area for concerts, the suites, the
press room, the newsroom, the PNC Courtside club, the stadium seating, the
players family area and much more.
Next
the students went to the Great Lakes Crossing Mall for curriculum-related
hands-on learning.
The
students observed and evaluated the mall’s stores, layouts, visual
merchandising, displays, storefronts, customer service, job opportunities,
retail environment, pricing, hospitality at restaurant establishments,
competition, location, etc. They had an opportunity to experience another retail
environment, aside from our school store.
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